What is a microsite?

A microsite is a small website devoted to a single topic or idea. By focusing on only one topic, the content of the microsite is very specific and very relevant for that topic.

How does a microsite help search performance?

Search engines will consider the microsite to a better match for people looking for that topic than other sites that have a more diluted message. This means better rankings and more, better focused traffic.

How does a microsite drive traffic to my website?

A microsite drives traffic to your website by pointing incoming visitors to your website for more information than what is contained in the microsite, or by pointing them to related information on your website for further reading. Using several microsites simultaneously can dramatically improve traffic to your main website because each microsite will be more relevant to searchers.

Other notes about microsites

Microsites can be many things in addition to what we have covered above. They are a cost-effective way to promote a new product, campaign, or idea without redesigning or altering your existing website and promotional materials. They are also a great way to breathe new life into products or services that do not have the same top-of-mind awareness that they used to.